VB Cares: On A Mission


At Vera Bradley, we love to make women’s lives better. This common thread drives our purpose and fuels our passion, from the products we design to how we give back. It’s at the heart of every organization we partner with, too — each one uniquely supports women and children, creating positive ripple effects nationwide and around the world.

Taking Care Together


As the COVID-19 crisis continues to affect all of us, our hearts remain with all of you and with all those on the front lines — which is why we continue to look for new ways to help.

We are utilizing our facilities and tapping into our global supply chain to get critical in-demand supplies to those in need nationwide. This includes providing millions of medical-grade masks to our healthcare workers and first responders, manufacturing thousands of non-medical masks for the other brave people in our communities doing essential work and making a commitment to support nurses nationwide.

Click here to learn more.


Vera Bradley Foundation for Breast Cancer


The art of compassion. The science of hope.

The loss of our dear friend and colleague, Mary Sloan, in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. It is through the celebration of her life, and the lives and legacies of all who have braved the disease, that we remain steadfast in our commitment to create a community of hope around breast cancer.

Our gracious coworkers, business partners, customers and friends share our passion for finding a cure, and together we have raised more than $34.6 million to support critical breast cancer research.

Our team at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine in Indianapolis, Indiana, collaborates with researchers and leads clinical trials nationwide. They are focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple-negative breast cancer. Their progress on Monogrammed Medicine is leading to promising discoveries in the areas of diagnosis, treatment and prevention.

Eighty-one cents of every dollar donated to the Foundation goes to breast cancer research.

Click here to learn about the Vera Bradley Foundation for Breast Cancer.

New Hope Girls


When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.

We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.

2020 marks the second year we collaborated with New Hope Girls to launch a special collection of handcrafted styles on International Women’s Day.

Additionally, 2020 saw the launch of The 1982 Backpack. A portion of the proceeds from this purposeful pack directly benefits New Hope Girls.

Click here to learn more about New Hope Girls.

Blessings in a Backpack


Another charity that quickly captured our hearts with its mission and impact is Blessings in a Backpack. This national organization mobilizes communities to provide food to school children in need.

This fall, we gave away 50,000 Vera Bradley backpacks and matched your donations dollar for dollar up to $50,000. We also hosted star-studded packing events throughout the country to bring awareness and support to this important charity.

This May, we released two special styles with gold medalist Shawn Johnson East that support Blessings in a Backpack with every purchase made.

Click here to learn more about Blessings in a Backpack.

Vera Bradley + Autism Speaks®


 Autism is a cause that hits close to home for many of us. Our partnership with Autism Speaks® was sparked by a desire to help girls and women everywhere living with autism, and in particular, a bright-eyed 10-year-old girl named Kenzi who is the daughter of one of our associates (and one of our favorite models ever!)

Autism Speaks is a national organization dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. It works to advance research into causes and better treatments for autism spectrum disorders and related conditions both through direct funding and collaboration.

We recently collaborated with Autism Speaks® on a special Plush Throw Blanket to support their efforts. For every purchase of a Plush Throw Blanket in Garden Grove Blue from April 1, 2020 through April 30, 2020, Vera Bradley will donate 20% of the purchase price to Autism Speaks, 1 East 33rd Street, 4th Floor, New York, NY 10016, 888-AUTISM-2.

Free Mom Hugs


 We've always looked to make the world a brighter place. As a brand rooted in empathy, thoughtfulness and kindness, we believe in coming together to spread love. That's why working with Free Mom Hugs was such a perfect match.

Founded by moms, Free Mom Hugs works as an advocate for affirmation and equality for all by providing resources, education, support (and yes, hugs!) across the country.

This June, we launched our Love All Tote, a colorful take on our namesake Vera Tote that sports the universal symbol for inclusion: the rainbow. We also made a $15,000 donation to Free Mom Hugs in support of their inspirational work.
We strive to be a leader in the environmental, social and governance issues that matter most to our customers, associates, shareholders and communities. We invite you to learn more about our progress and our plans going forward.

Click here to read the report.


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